Terms & Conditions
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Terms & Conditions
Last modified: 30/03/2025
Your Approval
This Terms of Use agreement (“Agreement”) is entered into between you (“you,” “your,” or “user”) and RankGuru.AI, (“RankGuru,” “we,” “us,” or “our”), the owner and operator of the www.rankguru.ai website and related services (collectively, the “Platform”).
By accessing, using, or clicking “I agree” on the Platform, you acknowledge that you have read, understood, and agreed to be bound by this Agreement and our Privacy Policy. If you do not agree to these terms, please discontinue use of the Platform immediately.
Please note: This Agreement includes provisions for arbitration and a waiver of class actions, which may affect your legal rights. We reserve the right to modify these Terms of Use or the Privacy Policy at any time, and may notify you of significant changes.
Industries Outside Our Service Scope
We do not provide services to the following industries, in accordance with our operational policies:
- Illegal activity
- Weapons development
- Military and warfare
- Management or operation of critical infrastructure in energy, transportation, and water
- Multi-level marketing
- Gambling
- Payday lending
- Businesses that determination eligibility for credit, employment, educational institutions, or public assistance services
- Scams
- Coordinated inauthentic behavior
- Plagiarized websites
- Academic dishonesty
- Astroturfing, such as fake grassroots support or fake review generation
- Disinformation
- Spam
- Pseudo-pharmaceuticals
- Adult content, adult industries, and dating apps
- Erotic chat
- Pornography
- Political campaigning or lobbying
Countries Outside Our Service Area
We do not provide services to individuals or businesses located in the following countries:
- Cuba
- North Korea
- Iran
- Russia
- Syria
- Belarus
- Thailand
User Profile and Account Details
Users may need to complete registration before gaining access to specific sections of the Platform.
Your information will be collected and handled in accordance with our Privacy Policy. All users must provide accurate and truthful information during the registration process and confirm that they are over the age of 18. Only one account per user is permitted. We reserve the right to verify user credentials and reject any registrations at our discretion. You are fully responsible for maintaining the confidentiality of your password and account, and for all activities conducted under your account.
You agree to notify RankGuru immediately of any unauthorized use of your account or any other security breach. RankGuru is not liable for any losses incurred due to unauthorized use of your account or password, whether or not you were aware of the usage. If you are registering on behalf of your company, you represent and warrant that you have the authority to create an account on behalf of your company and to assume financial obligations and enter into legally binding agreements on its behalf.
Upon cancellation of your account or plan, all data associated with your account will be deleted. This includes target keywords, audits, as well as any Google Analytics and Search Console data linked to your account.
User Access and License Rights
Upon successful registration and payment, where applicable, you are granted a personal, non-exclusive, non-transferable, and revocable limited license to access and use the Platform and its services. This license does not confer any ownership rights in any part of the Platform. Your rights are limited to the access and usage permissions expressly granted herein. All other rights are expressly reserved by RankGuru.
If you violate any of the usage guidelines set forth below, RankGuru reserves the right, at its sole discretion, to revoke your license or restrict your access to the Platform. We may also take such action if we determine that your behavior poses a risk to our business, operations, or reputation. Our decision not to immediately enforce these rights shall not be construed as a waiver of our ability to enforce them at any time in the future.
Services
RankGuru may offer SEO and other related services through the Platform. While we make commercially reasonable efforts to deliver these services, their effectiveness is subject to numerous external factors and market conditions beyond our control. Accordingly, all services are provided on an “as-is” basis, without any warranties or guarantees. By choosing to utilize any services made available through the Platform, you acknowledge and agree that RankGuru does not guarantee outcomes such as search engine rankings, website visibility, or financial results.
You acknowledge that the services provided may vary in accuracy, may not produce the intended results, and could potentially have unintended or adverse effects. RankGuru makes no guarantees—explicit or implied—regarding improvements in search engine rankings, business performance, or any related benefits. Rankings and results may differ by region, search engine, or change over time due to factors beyond our control. Given the nature of these services, you agree to the following:
- RankGuru assumes no responsibility for any changes to your website that may result in a decline in search engine performance.
- RankGuru has no control over the policies or algorithms of search engines regarding the types of websites or content they accept, now or in the future. As a result, a user’s website may be excluded, deindexed, or penalized by any search engine or directory at their sole discretion and without notice.
- RankGuru does not and cannot guarantee any changes in position, fixed rankings, or improvements in rankings for any keyword, phrase, or search term.
- RankGuru makes no guarantees or representations regarding any potential profits or business growth resulting from the use of its services.
- RankGuru has no influence over the actions or omissions of search engines regarding a user's website or its ranking.
You agree to indemnify and hold us harmless from any liability arising from the provision of services offered through the Platform. You acknowledge that any service or information provided on the Platform may be inaccurate, unverified, or potentially incorrect. By using the Platform, you agree to release us from any liability related to your use of our services.
User Responsibilities
Users intending to purchase services through the Platform agree to promptly provide RankGuru with all necessary access, software codes, data, documents, content, artwork, and any other information required for the delivery of services. Failure to cooperate or supply the requested materials may impede the completion of the services. In such cases, you acknowledge that no refunds will be granted.
Use and Access of the Platform
When using our Platform, you are solely responsible for all actions taken under your account, as well as for your use of any services provided by RankGuru. By accessing the Platform, you agree to the following terms:
- You are prohibited from copying, distributing, or disclosing any part of the Platform through any medium, including but not limited to automated or non-automated “scraping” methods;
- You shall not attempt to interfere with or compromise the integrity or security of the system, nor attempt to decipher any transmissions to or from the servers operating the Platform;
- You may not use any robot, spider, crawler, scraper, or other automated tools or interfaces not provided by us to access the Platform or extract data;
- You may not use automated bots or other software to send messages through our Platform at a rate that exceeds what is humanly possible;
- You are prohibited from sharing your license or access with any third parties;
- You may not use the Platform on any computer that operates nuclear facilities, life support systems, or other mission-critical applications where life or property could be at risk;
- You are prohibited from decompiling, reverse engineering, disassembling, modifying, renting, selling, leasing, lending, distributing, or creating derivative works or enhancements to the Platform or any part of it;
- You may not access our Platform with the intention of developing a similar or competing product;
- You may not use the Platform to store or transmit any health, medical, or sensitive financial data;
- You may not take any action that imposes, or could potentially impose, an unreasonable or disproportionate burden on our infrastructure, at our sole discretion;
- You may not collect or gather any personally identifiable information, including account names, from the Platform.
- You may not impersonate any individual or organization, nor misrepresent your affiliation with any person or entity.
- You may not use the Platform for any purpose that is misleading, illegal, defamatory, obscene, intrusive, threatening, or harassing.
- You may not violate any requirements, procedures, policies, or regulations of networks connected to RankGuru.
- You may not sell, lease, lend, distribute, transfer, or sublicense the Platform or access to it, nor derive income from its use or provision, unless explicitly permitted through the functionality of our Platform.
- You may not interfere with or disrupt the operation of the Platform.
- You may not violate any applicable laws or regulations, and you are solely responsible for any such violations.
- You agree not to hold RankGuru liable for any actions taken while using our Platform.
- You agree not to cause or assist in the disruption, alteration, destruction, removal, disabling, or impairment of any part of our Platform, including the de-indexing or de-caching of any content from third-party websites, such as requesting its removal from a search engine.
If you are found to be engaging in any of the actions mentioned above, your access to the Platform may be suspended or terminated at our discretion. While we typically provide an explanation for any suspension or termination, RankGuru reserves the right to suspend or terminate any account at any time, without prior notice or explanation.
User Content
Any information you submit or transmit through the Platform or via email—including, but not limited to, data, text, images, references, or other materials—will be considered “User Content” under this Agreement. We are under no obligation to host, display, migrate, or distribute any User Content, and we reserve the right to refuse submission or transmission of such content at our discretion. You acknowledge that you are solely responsible for the User Content you provide and agree to release us from any liability related to it. While we employ industry-standard security measures, we cannot guarantee the complete security of any User Content. We reserve the right to modify, edit, or remove any User Content that violates this Agreement or that we deem harmful to the Platform.
When submitting any User Content to the Platform, you represent and warrant that you hold all necessary rights, licenses, or permissions to use, display, and distribute such content, including having fulfilled any applicable payment or authorization requirements. You further represent and warrant that the User Content is lawful, does not violate any applicable regulations, and does not infringe upon or conflict with the rights, obligations, or interests of any third party.
By submitting any User Content to RankGuru, you grant RankGuru and its affiliates, partners, representatives, assignees, and authorized users a non-exclusive, limited, fully-paid, royalty-free, revocable, worldwide, transferable license to use, reproduce, distribute, display, store, transmit, modify, and create derivative works of such content as necessary to deliver and support the services offered through the Platform. In addition, you grant RankGuru a perpetual, irrevocable, worldwide, royalty-free license to use, incorporate, and otherwise exploit any suggestions, enhancement requests, recommendations, corrections, or other feedback you provide regarding the Platform’s functionality or performance.
Privacy Policy
We are committed to protecting your privacy and addressing any concerns you may have regarding the handling of your personal information. Our Privacy Policy is an integral part of this Agreement and governs your access to and use of the Platform. We encourage you to review it carefully to understand how your data is collected, used, and safeguarded. By using the Platform, you acknowledge and consent to the practices described in the Privacy Policy, including the collection, processing, and transfer of your information. Please note that your information may be transferred to, stored, and processed in Singapore and/or other jurisdictions where RankGuru or its affiliates operate.
Platform Availability
While we strive to maintain uninterrupted access to the Platform, we do not guarantee its continuous availability, functionality, or accessibility at any given time. RankGuru reserves the right, at its sole discretion, to suspend or restrict access to the Platform for any user, without prior notice. Access to the Platform is limited to users who meet our eligibility requirements, and we may refuse service or terminate access at any time. Furthermore, we make no assurances that the Platform will perform to your expectations or deliver specific outcomes.
Modification of Platform
We retain the right to modify, update, alter, or remove any part of the Platform at our discretion, at any time. Such modifications may be made for reasons including, but not limited to, security concerns, intellectual property protection, legal obligations, or other considerations. We are under no obligation to provide specific explanations for these changes. For example, updates may be implemented to address security vulnerabilities or to comply with legal requirements. Please note that this section serves as a general description of our rights and does not obligate us to make updates or changes for security, legal, or other purposes.
Payments
Certain portions of the Platform or specific services may require payment, and you agree to cover all associated costs, fees, and applicable taxes. By making a purchase, you authorize RankGuru or its designated third-party payment processors to charge your chosen payment method at the time of transaction. Please note that all transactions are processed through our third-party payment processors.
If applicable, you must also agree to the terms and conditions of our third-party payment processors for payment processing. All information provided in connection with a purchase must be accurate, complete, and up to date. In the event of non-payment or overdue payments, RankGuru reserves the right to suspend or terminate your access to any services on the Platform, without any liability.
Taxes
In cases where RankGuru does not collect taxes on your purchases, you agree to be responsible for paying any and all applicable taxes related to your use of and purchases from the Platform. Furthermore, upon request, you agree to provide the necessary tax documentation to verify timely tax payments.
Subscription Plans & Auto-Renewal Terms
For your convenience, some services offered by RankGuru may be provided on a recurring subscription basis (“Paid Subscription”). If you choose to purchase a Paid Subscription, your payment details will be securely stored, and you will be charged on a monthly basis for the subscription. By subscribing, you authorize us to process recurring payments, and agree that at the end of your initial subscription period, your subscription will automatically renew for additional monthly periods (or for the same duration as your initial subscription) unless you notify us otherwise.
You agree that no further consent is required from you to automatically charge your preferred payment method on a recurring basis for the Paid Subscription plan you’ve selected. If you wish to cancel your subscription, you may do so by processing the cancellation through your dashboard at https://account.rankguru.ai or by notifying us via email at [email protected].
Upon cancellation of a Paid Subscription, certain features or sections of the Platform may become immediately unavailable. If your Paid Subscription is canceled or expires, we will not be liable for any User Content that is deleted, inaccessible, modified, or removed as a result.
Refund Policy
Due to the nature of our online services, which are delivered and implemented on your website, we are unable to offer refunds for any Paid Subscriptions or paid services. All purchases are final, and we do not provide refunds under any circumstances. However, RankGuru is committed to your satisfaction, so if you encounter any issues, we encourage you to contact us directly for assistance.
Deliverables
When using the Platform, users may be entitled to receive press releases, blog posts, or other creative content (collectively referred to as “Deliverables”) upon purchasing our services. Subject to complete and timely payment, RankGuru will transfer all rights, title, and ownership interest in any Deliverables purchased by the user.
In cases where payment for any Deliverable is not received within the designated time frame, RankGuru reserves the right to withhold or request the return of any Deliverable from the user. Unused promotional and non-promotional Deliverables will expire after one year. If any discrepancies arise, users are encouraged to contact RankGuru by submitting a support ticket.
Estimates
Please note that some of the services provided may include estimated dates or timelines for delivery or completion (“Estimated Dates”). While RankGuru strives to deliver all services by the Estimated Dates listed on the Platform, these dates are provided as good faith estimates and are non-binding. RankGuru reserves the right to modify, change, or extend any Estimated Dates at our discretion. RankGuru will not be held responsible or liable for any failure to deliver services before the Estimated Dates. Any oral or written statements made by RankGuru agents, employees, or contractors regarding Estimated Dates are non-binding and do not alter any contractual agreements between RankGuru and the users.
Intellectual Property
The name “RankGuru,” the website www.rankguru.ai, the RankGuru Platform, as well as its design, text, writings, images, templates, scripts, graphics, interactive features, and any associated trademarks or logos (“Marks”), are owned by or licensed to RankGuru and are protected by copyright and other intellectual property laws under US and international regulations. RankGuru retains all rights not explicitly granted in relation to the Platform. You agree not to use, copy, or distribute any content within the Platform unless explicitly authorized by us in writing.
Idea Submission
RankGuru and its employees do not accept or consider unsolicited ideas, including but not limited to ideas related to processes, technologies, product enhancements, or product names. We ask that you refrain from submitting any unsolicited ideas, content, artwork, suggestions, or other materials (“Submissions”) in any form to RankGuru. This policy is in place to prevent potential misunderstandings or disputes if RankGuru’s products or services appear similar to ideas you have submitted. However, if you choose to submit ideas despite this request, you agree to the following: (1) your Submissions and their content will automatically become the property of RankGuru, with no compensation owed to you; (2) RankGuru may use or redistribute your Submissions and their contents for any purpose, in any manner; (3) RankGuru has no obligation to review your Submission; and (4) RankGuru is not obligated to maintain the confidentiality of your Submissions.
Disclaimer
The Platform and all associated services are provided on an “as is,” “as available,” and “with all faults” basis. To the fullest extent permitted by law, RankGuru, including its employees, officers, managers, agents, and assigns, makes no representations, warranties, or endorsements of any kind—express or implied—regarding: (1) the Platform itself; (2) any content or information made available through the Platform; (3) the services offered; or (4) the security of any information transmitted to or through the Platform. Furthermore, RankGuru expressly disclaims all warranties, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, title, quiet enjoyment, system integration, freedom from viruses, lost profits, and any warranties arising from course of dealing, usage, or trade.
RankGuru does not guarantee that the Platform or services will be uninterrupted, error-free, or that defects will be corrected. We make no warranties that the Platform or the server hosting it are free from harmful components. Additionally, RankGuru does not warrant that the services provided are accurate, complete, reliable, or useful, nor that your use of the Platform complies with laws applicable in your jurisdiction. All such warranties are expressly disclaimed.
Limitation of Liability
To the fullest extent permitted by applicable law, RankGuru, including its officers, directors, employees, contractors, and agents, shall not be liable for any direct, indirect, incidental, special, punitive, or consequential damages arising from:
- 1. Your use or inability to use the platform, including any errors, inaccuracies, or omissions;
- 2. Personal injury or property damage resulting from access to or use of the platform or services;
- 3. Interruptions in service, transmission issues, or incomplete/misleading information;
- 4. Malicious code (e.g., viruses, trojan horses) transmitted by third parties via the platform;
- 5. Any intentional or unintentional service failures or disruptions;
- 6. Actions taken in connection with third-party intellectual property claims.
This limitation applies regardless of the legal basis for the claim — whether under contract, warranty, tort (including negligence), or any other theory — even if RankGuru has been advised of the possibility of such damages.
Please note: Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. In such jurisdictions, additional rights may apply.
Where a full limitation of liability is not permitted, RankGuru does not exclude liability for:
- Death or personal injury caused by its negligence or that of its employees or agents;
- Fraud or fraudulent misrepresentation;
- Any liability that cannot be legally excluded now or in the future.
In jurisdictions where limitations are restricted, you agree that RankGuru’s total liability shall not exceed the total amount you have paid within the last six (6) months for access to the platform and its services.
Indemnity
You agree to indemnify, defend, and hold harmless RankGuru, its affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, obligations, costs, debts, and expenses (including, but not limited to, reasonable attorneys’ fees) arising out of or related to:
- Your access to or use of the RankGuru Platform and any related services;
- Your breach or violation of any provision of this Agreement;
- Your engagement with other users or third parties through or in connection with the Platform; or
- Your infringement or alleged infringement of any third-party rights, including but not limited to intellectual property, ownership, or contractual rights.
This defense and indemnification obligation shall survive the termination of this Agreement and your use of the RankGuru Platform. You acknowledge and agree that you have a duty to defend us in connection with any such claims, and, at our discretion, we may require you to cover the cost of legal counsel of our choosing.
This indemnity expressly includes the obligation to reimburse us for reasonable attorneys’ fees, court costs, and related legal expenses. In the event such a claim arises, we reserve the right to settle with the claimant(s) at our sole discretion, and you will remain responsible for any resulting damages as if the matter had proceeded to judgment.
Copyrights
We take allegations of copyright infringement seriously. If you believe your copyrighted content has been used without authorization, please contact us with the following details:
- Your name.
- Full legal name of the rights holder, if different from the person submitting the claim.
- The name and a detailed description of the copyrighted material allegedly infringed.
- The specific location of the allegedly infringing content on our Platform.
- A declaration that you have a good faith belief the use of the copyrighted material identified above is not authorized by the copyright owner, its agent, or the law.
- A statement made under penalty of perjury confirming the accuracy of the information provided and affirming that you are the copyright owner or have the legal authority to act on their behalf.
- This notification must be signed and submitted to us via a support ticket.
Counter Notice
In the event you are informed by RankGuru that your content has been taken down due to a DMCA claim, you may respond by submitting a DMCA-compliant counter-notification. Please ensure the following elements are included:
- Your full name, mailing address, email address, and your physical or electronic signature.
- The reference number of the original notification, if available.
- A clear identification of the material that was removed and the URL or location where it appeared prior to removal.
- A statement made under penalty of perjury that you believe the content was removed as a result of mistake or misidentification.
- Your consent to the jurisdiction of the federal district court for the judicial district in which your address is located (if in the United States), or if outside the U.S., your consent to the jurisdiction of any judicial district where the service provider may be found.
- A statement that you will accept service of process from the party who submitted the original DMCA takedown notice or their authorized agent.
Please note that we may be unable to take further action on your counter-notice unless it fully complies with the requirements outlined above.
Kindly submit your counter-notice following the instructions provided with the original takedown notice.
Governing Law
The laws of the State of Delaware shall govern this Agreement, and the parties agree that the contract is entered into and shall be deemed to have been executed in Delaware.
Dispute Resolution and Arbitration
Any dispute, controversy, or claim arising out of or relating to your access to or use of the Platform shall be resolved through confidential and binding arbitration conducted in Singapore. The arbitration shall be administered in accordance with the applicable Rules then in effect. The proceedings shall be conducted in English and presided over by a single arbitrator appointed in accordance with said Rules. The arbitrator’s decision shall be final and binding on both parties and may be entered as a judgment in any court of competent jurisdiction.
Each party shall bear its own costs and expenses related to the arbitration, including attorneys’ fees and arbitration fees, unless otherwise determined by the arbitrator. To the maximum extent permitted by applicable law, no arbitration under this Agreement shall be consolidated with any other arbitration, nor shall it proceed as a class action or other representative proceeding.
Where permitted under the applicable Rules, RankGuru reserves the right to participate in the arbitration proceedings via telephonic, video, or other electronic means. You agree that any claim or cause of action arising out of, relating to, or connected with the use of the Platform or this Agreement must be filed within one (1) year after such claim or cause of action arose. Failure to do so shall permanently bar such claim.
Notwithstanding the foregoing, either party may seek interim or injunctive relief to protect its rights or interests, including without limitation claims for nonpayment or issues related to intellectual property ownership or infringement, in a court of competent jurisdiction. In the event arbitration is determined to be unenforceable or inapplicable under the law, such disputes shall be exclusively resolved in a court of competent jurisdiction located in the State of Delaware.
No Class Actions
You and RankGuru agree that any dispute resolution proceedings, whether in court or through arbitration, shall be conducted solely on an individual basis and not in a class, consolidated, or representative action. You further agree not to pursue any claim against RankGuru as a plaintiff or class member in any purported class, collective, representative, or private attorney general proceeding.
Severability and Conflict of Terms
If any provision of this Agreement is determined to be unlawful, invalid, or otherwise unenforceable, such provision shall be deemed severed from this Agreement, and the remaining provisions shall remain in full force and effect as if the unenforceable term had never been included.
In the event of any inconsistency or conflict between provisions within this Agreement, or between this Agreement and any other agreement you may have with RankGuru, RankGuru reserves the exclusive right to determine which provision shall prevail and remain operative.
Reservation of Rights and No Waiver
We reserve all rights available to us under this Agreement and under all applicable laws. Any failure or delay by us in enforcing any provision of this Agreement or applicable law shall not be construed as a waiver of our right to enforce that provision at any time, whether under similar or differing circumstances.
Assignment and Survival
You may not assign or transfer any of your rights or obligations under this Agreement without our prior written consent. We reserve the right to assign or delegate any of our rights or obligations under this Agreement at our sole discretion.
All provisions of this Agreement that by their nature should reasonably be expected to survive termination shall remain in full force and effect, including but not limited to sections relating to Limitation of Liability, Representations and Warranties, Licensing, Indemnification, and Dispute Resolution (including Arbitration).
Account Cancellation and Termination
You may cancel your Paid Subscription or close your account at any time by accessing your account dashboard or by contacting us via email. Any refund requests will be governed by the refund provisions set forth in this Agreement.
Please note that termination of your account may result in the immediate loss of access to certain features or areas of the Platform.
RankGuru reserves the right to terminate this Agreement and/or suspend or delete your account at its sole discretion, including but not limited to the following circumstances: (1) if you violate any applicable laws in connection with your use of the Platform; (2) if you breach any term of this Agreement or any applicable Platform policies; or (3) if we determine that your conduct may cause legal liability or otherwise negatively impact RankGuru’s operations, reputation, or business interests.
While we will make reasonable efforts to provide notice and an explanation of such termination, we are not obligated to do so.
Entire Agreement
This Agreement, together with our Privacy Policy, constitutes the entire and exclusive agreement between the parties with respect to the subject matter herein and supersedes all prior and contemporaneous understandings, communications, and agreements, whether oral or written, relating to such subject matter.
No modification, amendment, or waiver of any provision of this Agreement shall be effective unless made in writing and signed by an authorized representative of each party.
Modifications to this Agreement
We reserve the right to update or modify this Agreement at any time. When changes are made, we will revise the “Last Updated” date on this page and may also notify you via email or other means, at our discretion.
By continuing to access or use the Platform after any such modifications become effective, you agree to be bound by the revised terms. If you do not accept the updated terms, you must discontinue all use of the Platform immediately.
Electronic Communications
By accessing the Platform or communicating with RankGuru via email or other electronic means, and by receiving communications from RankGuru through notices on the Platform, email, or mobile notifications, you acknowledge and agree that such interactions are conducted electronically.
For contractual purposes, you: (1) consent to receive communications from RankGuru in electronic form; and (2) agree that all agreements, notices, disclosures, and other communications provided to you electronically shall have the same legal effect as if provided in a hard copy or written format.
This provision does not affect any rights you may have under applicable statutory law.
Independent Relationship
The parties acknowledge and agree that they are operating as independent contractors. Nothing in this Agreement shall be construed to create a partnership, joint venture, franchise, agency, fiduciary, or employment relationship between you and RankGuru.
Help and Support for Platform Use
If you have any questions, encounter any issues, or experience difficulty accessing or using the Platform, please reach out to us by submitting a support ticket.